Platform

Compatible Across all Devices

Fully responsive web version (for participants) compatible with any browser – without the need to install or download any additional applications or plugins

Native iPhone and Android applications available in the App Store/Google Play compatible with all smartphone and tablet screens

Custom Activities

Choose from over 15 tools to customize activities. From simple open ended questions to the most popular quant questions and advanced interactive questions such as collages, card and photo sorts.

Allow participants to interact with each other or conduct one-on-one interviews. Easily rotate sections to eliminate order bias within concept testing.

A Powerful Back End

HatchTank’s researcher dashboards put all relevant project information right at your fingertips. Check the health of each activity, or participation by individual or segment.

Tag participants or content as needed, search through responses using keywords and filters, and download search results or transcripts/user media on demand.

General Features

LANGUAGES

20+ languages available to allow you to engage participants around the globe. Additional languages can be made available on request.

BRANDING

Brand your research projects at the client level or at an individual project level. Customize the look and feel to your needs.

MULTIPLE LEVELS OF INTERACTION

Group, one on one or masked. Limit within segments. Customize interaction within each activity.

ROTATIONS

Create an unlimited number of activity rotations to remove order bias when evaluating concepts.

SEGMENTATION

Segment your participants within your project. Pre-assign participants to activities as needed, or auto-segment based on response options selected.

RESPONSE PIPING/LINKING

Pipe or link responses from previous activities to subsequent activities to provide context to participants when responding to related questions.

Question Types

OPEN ENDED

Get to the heart of your participants’ opinions in their own words. With both long and short essay type questions for fill in the blanks, sentence completion and story telling, connecting with your respondents has never been easier.

MEDIA RICH

Show and share media including pictures, videos and image galleries. Easy uploads, with onboard rendering that allows participants to quickly and easily share their media with your projects.

WEBCAM

Collect video responses seamlessly from any device, allowing participants to share their thoughts and opinions on the platform with a few simple clicks.

POLLS

Text or image polls, with real time reporting charts, are instantly available to moderators and client observers. Get the results you need quickly, and share them with shareholders and clients easily.

SORTS

Fully integrated text and photo sorts organize and evaluate concepts, statements, logos and more. Allow your participants to interact with your stimuli effortlessly.

COLLAGE

Participants have the ability to create personalized collages, selecting from a pre-set image gallery, or with their own images. Social media platform integration for more personalized participation from your groups.

MARKUP

Highlight, draw, drop emoticons, add text – allow participants to creatively engage with and have fun with your stimuli.

MATRIX

Insert a matrix grid in combination with any other question type.

RANKING

Ask participants to drag and drop images or text into rank order to easily identify popular and well-liked concepts and ideas.

Management and Output

TRANSCRIPTS

Generate and export customized transcripts in Word or Excel on the fly; simply click and save for instant access to your data.

TAGGING

Tag participant comments as they happen, and start analysis while the discussion is live. Easily keep track of ideas, themes, and concepts.

INTERNAL NOTES

Bring the back room online by collaborating with clients and other moderators. Adding internal notes is a simple way to allow your clients to engage with your research team.

We’d love To Hear From You!

Let Us Know Your Specific Needs